Sérélys® is an effective, clinically backed supplement supporting women through all stages of menopause. A non-hormonal alternative to HRT, Sérélys® is proud is proud to announce that it has joined the GenM Collective - the Menopause Partner for Brands and Home of the MTick® - the universal shopping symbol and certification designed to signpost menopause-friendly products, making it easier for customers to find what they need and shop with confidence.

This Sérélys® and GenM partnership reflects the commitment of Sérélys® to improving the lives of millions of women experiencing the various stages of menopause and perimenopause.

Sérélys® has earned the MTick certification for their supplement Serelys® Meno, which is designed to support women experiencing perimenopausal and menopausal symptoms, particularly hot flushes, night sweats, irritability, and fatigue. The formulation uses patented, purified pollen extracts and vitamin E, offering a natural solution with a strong safety profile and evidence base. The product aligns with MTick certification requirements, particularly through clinical data showing statistically significant reduction in vasomotor symptoms and improved quality of life during menopause.

The pollen extract blend (PureCyTonin®) is supported by multiple trials, notably:

• A 96% reduction in number and intensity of hot flushes over 3 months.
• No phytoestrogens or hormonal activity observed.
• Well-tolerated with no serious adverse effects.

The notable benefits of Serelys® Meno include:

• Reduction in hot flushes and night sweats: Supported by clinical studies showing statistically significant decreases in both frequency and intensity over 3 months.
• Improved sleep and fatigue management: Trial data indicates positive effects on perceived energy and sleep quality.
• Mood support and reduced irritability: Improvements in irritability and emotional stability reported in user trials.
• Hormone-free alternative to HRT: Particularly relevant for women who are unable or unwilling to use hormone replacement therapy, including those with a history of breast cancer (in consultation with a healthcare provider).

Serelys® Meno offers a credible, evidence-backed option for women experiencing vasomotor and emotional symptoms during the menopause transition. With peer-reviewed clinical trials, regulatory compliance, and a strong safety profile, the product is well-aligned with the MTick certification framework and offers women a natural, hormone-free choice for managing menopause-related symptoms.

About GenM

Partnering with retailers and global brands, GenM empowers brands and retailers to better serve and respect the unmet needs of the 1 billion global menopausal audience, too often overlooked and underserved. Backed by the data in their Visibility Report, GenM ignites brands and retailers to the commercial and purposeful menopause market opportunity.

GenM provides the millions of women in menopause the choice to manage their symptoms, their way, and thrive during this life stage. Transforming how women

shop for products to support the 48 menopause signs, GenM are pioneers of the MTick - the universal shopping symbol and certification for menopause-friendly products.

According to GenM’s market research, out of the 15.5 million menopausal women in the UK, 71% fear menopause, 45% feel lonely, invisible and dispensable and only 2% feel like they are thriving in menopause. Their demands are unmet as consumers, with 87% feeling overlooked and underserved, 66% struggling to find products that support them and 94% wanting to shop ‘menopause-friendly’ products.

About the MTick

‘Making menopause support more visible’, GenM delivers visibility and choice to the menopausal customer, bringing trust and credibility to the menopause market. The MTick improves the consumer experience including how they search, source and shop menopausal-friendly products.

The MTick is a global symbol and can be displayed in-store, online and across products that meet the robust menopause-friendly criteria. MTick® certification is only granted to brands and retailers which meet one (or more) of these criteria, and means they can proudly display the symbol on packaging, marketing, or at point or sale:

1. Backed by authorised medicinal, cosmetic and/or health claims.*
2. Tried and tested by menopausal women in clinical user trials that generate statistical evidence for a specified symptom(s) or sign(s).
3. Features trialled and verified technology or functionality to support one (or more) of the 48 symptoms or signs.

*Health claims – For the 48 symptoms and signs, EFSA approved health claims.

In addition to meeting one or more of the MTick criteria, GenM also assesses Trustpilot reviews to ensure products are highly rated by customer base.

Look for the MTick on Sérélys® products

From later this year, the MTick will be proudly placed on Sérélys® products, both in-store and online. This universal shopping symbol for menopause-friendly products enables customers to shop the range with confidence and identify products as trusted, scientifically-backed supplements. This prestigious certification demonstrates Sérélys® commitment to support, transparency and care for women at all stages of their menopause journeys.